The AHP Marketing Advantage
Wait, you mean to tell me the university has a student health insurance plan?
Many of your students have probably asked this question. The Academic HealthPlans (AHP) Marketing Advantage will promote your student health insurance program and educate students on the benefits that are available. Based on your enrollment requirements and marketing needs, we develop marketing pieces, email campaigns and set advertising goals to increase plan involvement. We offer customizable student health insurance plan marketing for colleges and universities. We provide marketing materials for hard copy advertising, email campaigns, websites and more.
Advertising, Signage and Posters
Advertising media, such as flyers, posters, table tents, bookstore inserts and newspaper ads, can be created to help promote the student health insurance plan on campus. We will work with you to determine the appropriate advertising to increase student awareness and enrollment. For example, we may recommend displaying posters and flyers in high-traffic areas and offices. AHP will create advertisements geared towards the university’s personality and student population.
Quick and efficient blast e-mails are a popular tool. Use them to inform students about enrollment or waiver deadlines, specific university requirements and flu shots.
Your student health insurance website will be tailored to fit your needs. This website is accessible directly by the student and includes online enrollment, waiver forms, access to temporary ID Cards, links to provider and pharmacy websites, and full benefit plan information. Your school may choose to include a Student Health Center link on the website, so students can easily acquire information on the Health Center and the benefits of using the on campus facility.
AHP supports our clients by being available to participate in student orientations, registrations and health fairs. We will collaborate with you to determine the most effective marketing materials and promotional items for these events.
Flyers and Brochures
Universities interested in marketing their health insurance plan have the option to “go green” by directing the students to the website for all plan information, which includes an electronic copy of the full plan brochure. Once enrolled, each student will receive a personalized fulfillment package containing an ID card and information about their health insurance coverage and plan benefits. These packages will either be mailed directly to the students or, for special insured groups, bulk mailed to the school for distribution by the university.
Partnership with Campus Organizations
AHP invests in building long-term relationships with Student Health Center personnel to create a smooth interface between on-campus and off-campus health services for students. We invest time in partnering with student governments, freshman organizations, graduate student councils, the Student Health Advocacy Commission (SHAC) and the Campus Representation for Education Wellness (CREW), just to name a few. We help educate students and increase awareness on campus.
When you are ready to discover the power of marketing for your student medical insurance plan, call AHP at (888) 308-7320.