Marketing – Academic HealthPlans


Your students should know about their benefits plan before they can take advantage of it. A strong marketing strategy can increase enrollment, inform students of benefits, and communicate the value of the plan to students. AHP works with each school to develop a tailored communication plan to get the word out to students.

Man kneeling and looking at digital marketing strategy graphic - Marketing

School-Specific Website

Each school gets its own customized website with a unique URL. Your website will include information on the plan benefits and rates, access to online enrollment and waiver forms, links to provider and pharmacy websites, and more. Our sites are continually updated to ensure students have the most accurate and up-to-date information regarding their benefits.
  View a sample site here

Email Campaigns

We use quick and efficient e-mail blasts to inform students about enrollment or waiver deadlines, specific university requirements, flu shots and anything else you need to easily communicate to students. Our Digital Marketing Team will manage the entire process from writing content to clicking send!

On-Campus Support

We will be there when you need us. Our team is readily available to give presentations and/or work a table at orientations, health fairs and other campus events. We provide students with the most effective marketing and informational materials as well as promotional items at all on-campus events. Your students will benefit from having a friendly face available to answer their student health-related questions.

Printed Materials

Our in-house Publications team will provide you with promotional and plan materials. We use AHP designed templates for marketing flyers, brochures, posters, postcards, etc. but also offer custom design pieces. Once your collateral is finalized, your printed materials are shipped directly to you or to the student at no additional charge. You also have the option to “go green” by directing students to the school’s AHP site for all plan information.

Results that are proven.

We’ve done it for them. We can do it for you too.

Utilizing a clearly defined and collaborative process for plan analysis and cost-savings

We provided student health insurance advisory services to one of the largest and most prominent private, not-for-profit universities in the United States. They are a leader in health science education and research and a pioneer in online learning, pursuing their mission of “opening wider avenues of employment to young men and women.”

Learn More

Development of a Customized Waiver Program for a Large Public System

Academic HealthPlans (AHP) partners with the University of Texas System (UT System), the largest non-profit university within the State of Texas. UT System has 14 campuses and close to 220,000 enrolled students. AHP was able to implement a successful waiver program for each UT System campus based on their unique criteria, via our secure and […]

Learn More

Ready to take the next step?

Get student health savvy with our Academic Insights newsletter.

Sign Up