During the COVID-19 pandemic, college international programs are struggling to get students in the door. Typically, “Princeton welcomes more than 70,000 visitors to campus in a calendar year—but not this year.” This year campuses have been closed to visitors, recruiting budgets have been slashed, and departments are wondering how to continue to best connect with prospective students. How can schools adapt? The answer is a virtual admissions strategy.
Virtual admissions is the process of pursuing, vetting, and admitting prospective students electronically. It’s been around for years, but, during the COVID-19 pandemic, it’s proven to be one of the best methods for acquiring new students. This article offers four tips for college admissions offices.Continue reading